The Inspired Explorer
Engaging. Sensorial. Adventurous.
“Shopping should feel inspiring, not transactional. Design, atmosphere, and guidance elevate my experience.”
About Me
Values discovery, atmosphere, and human interaction. Physical retail is compelling when it engages the senses and tells meaningful stories.
Typically in the 30–44 age range, and more likely to be female.
Attract Me
Sensory-rich, immersive environments.
Local products and authentic storytelling
Readily available staff offering advice and support.
Exploratory intent maps directly to experience-led behavior. This cohort values grocery stores as places of discovery and emotional engagement, not just fulfillment.